Kinetoexpress
UI / Branding Showcase
The challenge
The challenge of the Kinetoexpress project lies in making medical recovery accessible to all, in a patient-centric environment. This includes overcoming obstacles such as limited mobility, complex post-injury rehabilitation, and the need for personalized care plans. The aim is to provide patients with a comprehensive recovery experience, enabling gradual improvement through tailored therapies, seamless access to care, and real-time progress tracking for both patients and practitioners.
My role & responsibilities
Information Architecture, Wire Framing, Prototyping, Branding.
Tools used
Figma, FigJam, Adobe Illustrator
Project Span
1 month
Logo concept
The logo needed to reflect two core values the practice was built upon. First, it had to capture the strong sense of community and the family-like connection between the doctors and patients. Second, it needed to emphasize the accessibility of medical services for all patients, regardless of their location.
Color
The color orange represents happiness. It combines the warmth of red and the optimism of yellow, making it an attention-grabbing color often associated with positivity, excitement, and friendliness. Orange can evoke feelings of warmth, and encouragement, making it ideal to convey the message of affordability and accessibility.
Outcome
Thank you for your time
Whether you've got questions, opportunities knocking, or just want to share a friendly greeting, feel free to reach out!